GOVERNMENT OF INDIA
MINISTRY OF INFORMATION AND BROADCASTING
UNSTARRED QUESTION No. 251
TO BE ANSWERED ON 14/11/2016
QUESTION
Evaluation of policy for advertisement of Government Programmes
Dr. Vinay P. Sahasrabuddhe
Will the Minister of INFORMATION AND BROADCASTING be pleased to state :-
(a) whether Government has any well laid down policy for the contents of advertisements issued through Print Media to advertise Government programmes, schemes and inauguration/completion or launching of new infrastructure projects;
and
(b) whether Government has conducted any impact analysis study about the contents presented and the style of their presentation, through advertisement, if so, what are its results, if not, whether Government would consider conducting
such study?
ANSWER
MINISTER OF STATE IN THE MINISTRY OF INFORMATION AND BROADCASTING
{Col. Rajyavardhan Rathore (Retd.)}
(a) Yes, Sir. In pursuance to the judgement pronounced by Hon’ble Supreme Court of India in Writ Petition (C) No. 13/2003 dated 13.5.2015, Government of India has laid down guidelines for content regulation
in Government advertisements in all media including Print Media and the Government is implementing the same.
(b) No, Sir. The Government has not conducted any impact analysis study about content presented and the style on their presentation through advertisements as on date. Although; DAVP has empanelled specialised agencies for conducting
studies on impact assessment; no request has been received from any Ministry for the same.
